Part 5 - How to design a "search engine friendly" website

There are several things that you can do to make your site "friendly" to the search engines, especially Google. First of all, make effective use of your page's title Meta Tag. Choose a title that reflects your business and includes 2 or 3 of your primary keywords. For example, the title of our site is:

Easily Manage Your Reciprocal Links,Increase Your Websites Search Engine Rankings

This title has 4 of our most important keywords in it: Top 10, rankings, Link Exchange, and Google & Yahoo.

Another very important Meta Tag is the description. The description tag shouldn't contain just a list of key words. It should be a logical sentence that contains your keywords. Again, we'll use our description as an example:

W.G Link Exchange Manager allows you to easily manage your reciprocal links and helps you see which of your link partners are linking back to you or not.

This description contains our primary keywords yet it reads like a coherent sentence.

In order to make it very easy for the search engine spiders to crawl your site, if possible place links to all of your pages on your home page as well as every other page on your site. Also create a Site Map page and link to it directly from your home page. On your Site Map page place links to every other page in your website. This guarantees that every page on your website can be reached with a maximum of two mouse clicks or "link follows" by the spiders.
 

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